Venturing Out to Create a Design Business

Every designer has a story to tell. How do you create opportunities to share it? The AIGA (the Association for Professional Designers Illinois Chapter) offers a mentorship program, which connects creative professionals with local businesses and education opportunities. In April, Cushing partnered with Mohawk Paper, exploring digital printing possibilities with an audience including students, graphic designers, and business owners. Having recently launched a freelance design firm, Travis Gerhart attended to uncover creative opportunities. Specifically, he wanted to know how he could better help his growing customer base. How did he start? There were many lessons: from shattering comfort zon

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