How to approach blogging and social media before you really have a business

A guy in a business forum that I’m in asked, “What do I do if I'm really reluctant to start tweeting?” Here’s what I told him: Make a list of “on-program” messages you want to get out there about your biz. Look at your back catalog of blog posts, tweet those out. Make image-quotes and tweet those out. Retweet other people’s stuff, be generous. Look at people who are great tweeters and do what they do. Read the book Say Everything, which is about the history of blogging and talks about how you decide what’s public and what’s private. And lastly, there’s small talk. Let’s break those down one by one and how you can apply them today, not only to twitter but to your blog and across social media.

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